The CRO Collective
Professional Training and Coaching in United States
Overview
CRO Collective is the first advisory firm built exclusively around the Chief Revenue Officer role.
70% of CROs fail within 18 months. The conventional explanation is bad hires. The real cause is organizational — companies that aren’t structurally ready for a CRO set even the best leaders up to fail.
We work both sides of the CRO equation: advising the companies that hire CROs on organizational readiness, and developing the CROs who take the role. That dual-sided position is how we built the diagnostic frameworks — AARR, 4 CRO Types, CRO-Readiness Model, The Panda Problem — that predict and prevent CRO failure before it happens.
No other firm sees this problem from both sides. That’s why no other firm has the frameworks we have.
Founded by Warren Zenna, author of “What Chief Revenue Officers Actually Do” and three-time chair of the Revenue Enablement Alliance CRO Summit.
Tagline
The first advisory firm built exclusively for the CRO role -working both sides of the equation.
EMPLOYEES
2-10 employees
FOUNDED
2019
HQ
New York, NY
TYPE
Privately Held
Location
- Street
- —
- City
- New York
- Region
- NY
- Postal code
- 10128
- Country
- United States
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FAQ
What is the company name?
thecrocollective.com is the website of The CRO Collective.
What is the industry of the company?
The CRO Collective (thecrocollective.com) is in the Professional Training and Coaching industry.
What products and services does the company offer?
The CRO Collective (thecrocollective.com) lists these specialties: Chief Revenue Officer , Revenue Operations, Leadership Development, Growth, Training and Development, RevOps, Corporate Development , B2B, SaaS, CRO, CEO, and Executive Placement.
When was the company founded?
The CRO Collective (thecrocollective.com) was founded in 2019.
How many employees does the company have?
The CRO Collective (thecrocollective.com) has 2-10 employees.
What is the company type?
The company type of The CRO Collective (thecrocollective.com) is Privately Held.
Where is the company headquartered?
The CRO Collective (thecrocollective.com) is headquartered in New York, NY.
What is the address of the company?
The address of The CRO Collective (thecrocollective.com) is New York, NY, 10128, United States.
What are the social media accounts of the company?
The social media account of The CRO Collective (thecrocollective.com) is LinkedIn.
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