SAP Customer Experience

SAP Customer Experience (SAP CX) and CRM solutions; the agentic solution for marketing, commerce, sales, and service, and the operations behind them. From demand to resolution, CX apps connected to your SAP ERP keep processes humming while Joule and AI agents orchestrate insights and autonomous actions - so your team can reimagine what’s next.

Main capabilities and solutions:

Sales & Revenue: SAP Sales Cloud accelerates revenue generation with connected, adaptive, AI-enhanced sales processes that help sellers reach buyers in any environment.

Service: SAP Service Cloud streamlines customer service with AI, automation, and integration from issue to resolution. Enterprise Service Management delivers AI-led omnichannel service to employees, suppliers, and other business partners on one AI-powered platform tightly integrated with the SAP Business Suite.

Unified Commerce: SAP Commerce Cloud captures demand in AI-driven discovery and follows through with exceptional experiences that convert buyers and build loyalty.

Marketing & Engagement: SAP Engagement Cloud delivers personalized, AI-driven engagement across every channel and touchpoint-driving loyalty, deeper relationships, and growth.

Order Management: Overcome omnichannel order and fulfillment complexities with SAP Order Management Services.

In an AI‑driven world, SAP CX and CRM solutions help organizations to connect data across the front office and back office and grow customer relationships with confidence.

SAP Business AI Platform helps maximize the value of SAP Customer Experience across sales, service, and marketing along your journey through Autonomous Commerce transformation.

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