Insightrix

Insightrix Research Inc. is an award-winning market research firm in Saskatoon, Saskatchewan. We have been asking better questions since 2001.

We look past the surface to understand what people actually think and why. Then we tell you clearly, so the research ends in a decision rather than a document.

Independent and agile

We are not a research conglomerate, so we are not tied to one method or one boxed product. Every project gets the approach that answers your question best.

Compelling storytellers

We are serious about research and unapologetic about readable reporting. Our presentations narrate the story in your data — no wall of tables, no jargon.

Innovative approaches

Mobile-friendly surveys, online dashboards, text analytics, usability testing, and custom online communities — our researchers use current tools because better instruments produce better answers.

Twenty-five years in, our work still comes down to one thing: helping you move from the "What?" to the "What now?"