ChoiceLab

We help market research agencies by providing higher analytics, data science and interface development capabilities to meet the demands of increasingly tech-savvy corporate clients. Our services are typically sought during proposal-writing to add technical deliverables that win competitive bids. We also temporarily fill analytics roles during periods of growth or to avoid the expense of permanent staffing.

Our capabilities include, but are not limited to, advanced data visualization, segmentation, conjoint analysis, max-diff analysis, market simulation (discrete choice), concept testing/screening, implicit reaction time research, categorization, forecasting, predictive modeling, structural equation modeling (SEM), opportunity-gap/whitespace analysis, brand positioning and pricing research. We also build respondent-facing interfaces and apps for data collection and client-facing dashboards for communicating results.