PETTENON COSMETICS

With over 80 years of history, the Pettenon Cosmetics Group is a leader in professional haircare, in Italy and worldwide. Thanks to a strong international presence, a wide portfolio of brands entirely Made in Italy, and Pettenon Cosmetics STUDIO — the division dedicated to private label — the Group cares for people and the planet, making the expertise of Italian professional beauty accessible to all.

Innovation, Sustainability and Customer Centricity guide the Group’s development, shaping every strategic decision: a constant commitment to delivering quality, flexibility and cutting-edge solutions, with respect for people and the environment. With three production sites — San Martino di Lupari (PD), Cartigliano (VI) and Sansepolcro (AR) — the Group is among the few in the industry to offer a fully integrated production cycle, with in-house Research & Development, Microbiology and Quality Control laboratories, as well as professional training services through its academies.

In 2021, the Group took a further step by formalizing its commitment and becoming a Benefit Corporation.

Today, as 80 years ago, it continues to promote an authentic and conscious approach to beauty, capable of inspiring and connecting people, communities and the environment, with the aim of creating greater value through beauty.