BPRI

BPRI is a research-led consultancy, focusing on business-to-business and stakeholder research. We are part of the Millward Brown Group (WPP).

We have global reach with particular expertise in emerging markets and work across a variety of industry sectors.

BPRI specialises in:

Corporate reputation, perception and branding, Stakeholder management:

Performance tracking, brand positioning/ repositioning, stakeholder mapping and metrics

Corporate communications and advertising effectiveness:

Creative development, copy testing, effectiveness tracking

Business concept testing:

Product and service concept development and evaluation, NPD

Relationship management:

Customer satisfaction research, key account management effectiveness and strategic account win/loss analysis

Political opinion and government relations:

Experience with global parliaments and government departments

Influential audience and stakeholder research (C Level Execs, Investors, Global Opinion Formers and High Net Worth individuals ...)

Sector experience includes (but is not confined to) Professional Services, Financial Services, Oil & Gas, Telecoms, Manufacturing & Industrial, Travel & Tourism, Life Sciences.

Our mix of qualitative and quantitative skills gives us a creative edge.

BPRI combines a consistent ability to cover these small but important audiences and deliver powerful recommendations, which go beyond traditional market research reporting to help your business make better informed decisions.