About
Spark is a strategic insights agency with an international footprint, enabled by digital research. We work in partnership with our clients, creating the insight which turns customer understanding into strategy. We believe that research should be fun, as fun breeds creativity and engagement, providing deeper insight.
Our innovative ethnographic and behavioural economic techniques allow us to go deeper and immerse ourselves into customers lives; experiencing the experiences and walking in their shoes. Our research toolkit is designed to blur the lines between qual and quant, using a holistic approach to uncover insights.
We're storytellers and work hard to make our debriefs engaging and real, often using video and images to showcase the real people behind the insights.
Talk to us today about how we can do your research differently!
hello@sparkmr.com
Details
- Tagline:
- Powering better decisions via our expertise in measuring and exploring brands. Part of Audience Collective.
- Industry:
- Market Research
- Company size:
- 11-50
- Headquarters:
- Leeds
- Org type:
- Public Company
- Founded:
- 2007
- Specialties:
- Shopper research, Advertising & Communications Development, Branding and Packaging Development, Product & Concept Development, Quantitative research, Qualitative Research, Focus groups, Usage & Attitude studies, Segmentation, Omnibus, Brand tracking, Media research, Workshop moderation, Hall tests, Max-Diff, Conjoint, Multi-country studies, Customer experience tracking, Customer Experience Research, Research trackers, Ethnography, Behavioural Economics, Proposition design, Semiotics, International Research, and Co Creation
- Follower count:
- 3688
- Employee count:
- 17
