William Aitken & Co (WAC) | B Corp™

At William Aitken & Co, we are dedicated to elevating Kiwi lives through a curated selection of high-quality, sustainable products, both locally sourced and globally imported. With a legacy spanning over 80 years we pride ourselves on being New Zealand’s trusted food importer and distributor, synonymous with excellence and innovation.

Our journey is a testament to our values of brand ambassadorship, adaptive expertise, and sustainable efficiency. These principles guide our dynamic team as we serve as the bridge between brands and supermarkets.

Steering through the FMCG sector, we harness our extensive knowledge and strategic partnerships to ensure a portfolio of products that resonate with both consumers and industry partners. From managing logistics to delivering exceptional customer service, we cover every aspect of bringing beloved brands into New Zealand homes.

We are committed to informed decision-making that echoes through our end-to-end service delivery. By embedding efficiency and accountability into the core of our business, we are collaborative partners to our clients, fostering brand integrity, market penetration, and consistent sales growth.

William Aitken & Co thrives on bringing products that not only meet market demands but also drive consumer satisfaction and loyalty.