What More UK Ltd

Established in 1999 and based in the North West, What More UK Limited is a British manufacturer specialising in market-leading housewares and bakeware. Growing rapidly since our inception, we are now the third largest manufacturer of plastic housewares in Europe.

Operating from a soon-to-be expanded 500,000 square foot manufacturing and distribution site, we currently produce an average of 1.2 million consistently high-quality products every week, equating to 62 million products annually. By owning the entire supply chain of British-made bakeware, we maintain complete control from the drawing board to the oven. This is facilitated through our on-site tool room and ownership of metal solutions manufacturer, Firsteel.

Having gained national and global recognition for our superior quality, we now export to 75 countries, while remaining true to our heritage by supplying all UK national retailers, 1,700 independents, and major online channels.

Dedicated to excellence and innovation, our extensive product ranges span thousands of products across housewares, gardenware and bakeware. Home to the UK’s marketing-leading household brands, our ranges include Wham, specialising in plastic storage and housewares; the patented leak-proof brand, PushPan; and the recently acquired British Heritage brand, BetterWare.

Privately owned and achieving ever-growing success, What More has remained in the same family for nearly 25 years, now employing a committed team of 350 people.