WAFB

WAFB 9 is Baton Rouge’s trusted news leader, delivering impactful local journalism across broadcast, streaming, and digital platforms. Our award-winning team produces 40+ hours of news each week, including investigations that have helped shape Louisiana law and reporting recognized by the Associated Press and the Louisiana Association of Broadcasters.

We’re also home to the First Alert Weather Team, named Weatherate Certified Most Accurate for four consecutive years—helping viewers make decisions with confidence when it matters most.

As digital innovators pushing the envelope in local broadcasting, we make it easy to watch WAFB 9 News anytime—stream free on Roku, Amazon Fire TV, and Apple TV. We also expand local coverage beyond the newscast with local sports podcasts and original digital content built for how audiences watch and engage today.

Behind the scenes, our Creative Services team is a full-service production partner, and our Sales team operates like an agency, building integrated campaigns across TV and digital. Through Gray Digital Media (GDM), we deliver digital marketing solutions for businesses locally, regionally, and nationally—helping brands grow with strategy, storytelling, and measurable performance.