Visit Denver, The Convention & Visitors Bureau

Visit Denver is the official marketing arm of the City and County of Denver, responsible for selling Denver as a convention and leisure destination.

Visit Denver is governed by a board of directors, employs a staff of more than 60 professionals and counts nearly 1,200 businesses as members. It’s funded from both private and public sources, including 3.75 percent of the lodger's tax in the City and County of Denver.

In 2025, Denver welcomed 37.6 million visitors, including 20. million overnight visitors, according to Longwoods International. The study, commissioned by Visit Denver, found that metro Denver visitors spent $10.5 billion at metro area businesses, while supporting 73,200 metro-area jobs.

Denver sets itself apart. It’s an outdoor city filled with urban adventure, 300 days of sunshine, a walkable downtown, Michelin-rated dining, thriving arts & culture and diverse neighborhoods, not to mention its status as the top craft beer city in the nation. A vibrant outdoor city at the base of the Rocky Mountains, Denver's stunning architecture and unparalleled views help produce truly epic experiences for both leisure visitors and meeting & business travelers.

Ranked as one of the nation’s most helpful convention bureaus, Visit Denver uses a sophisticated integrated marketing approach to sell Denver as a travel destination, which includes direct sales, advertising, tourism and convention industry trade shows, online promotions, websites, social media, e-newsletters, visitor guides and brochures, public relations and press tours, client familiarization tours and site inspections, and tourist information centers. Small wonder that Visit Denver has won the meeting industry’s top service awards for years!