TRANS TV

PT. Televisi Transformasi Indonesia is the 8-th licensed nationwide private television station in

Indonesia.

SYMBOL

In shape of a ‘Diamond’, TRANS TV’s symbol expresses beauty and eternity. Its glowing sparkles

reflect life and tradition from varied regions of Indonesia. And to represent a classic and

timeless yet intimate and easy to recognize character, Serif has been chosen as font.

VISION

TRANS TV wishes to become the best television in Indonesia and South East Asia that provides

positive results to stakeholders, broadcasts excellent programs, acts in accordance with

cultural moral values acceptable to stakeholders and co-workers, and gives valuable

contributions for the improvement of social welfare and public intelligence.

MISSION

TRANS TV elaborates public ideas and aspirations to educate and prosper the Indonesian

nation, strengthen unity, and develop democratic values.

BUSINESS

Target Audience

Based on SES (Social Economic Status), TRANS TV targets upper-class audience or best known in

marketing term as Group ABC. Group A comprises target audience with household

expenditure of Rp 3.000.001,- and up per month; group B comprises target audience with

expenditure of Rp 1.500.001,- to Rp 2.000.000,- per month; whereas group C spends Rp 700.001,-

to Rp 1.500.001,- per month.

Achievement :

2014; PR Program Of The Year 2014 - TRANSMANIA - MIX Magazine,

Festival Film Bandung - Sinetron Serial Terpuji,

Apresiasi KPI & MUI - Mozaik Ramadan,

World Class Quality Achievement 2013 – 5 Star Quality Product 2013 MIX Magazine,

CORPORATE IMAGE (IMAC) AWARD 2014,

2013; CITRA PARIWARA AWARD 2013 - TV STATION of The Year,

CNN Television Journalist Award 2013,

KPID BALI AWARD 2013 - REPORTASE,

CORPORATE IMAGE (IMAC) AWARD 2013,

2012; PERUSAHAAN MEDIA PENDUKUNG ASI 2012,

KPID AWARD Kalsel 2012 - Reportase TRANS TV,

CORPORATE IMAGE (IMAC) AWARD 2012,