TRA
Market Research in New Zealand
Overview
Winner: Excellence in Global Research ESOMAR 2025
Winner: Research Agency of the Year (AU/NZ) B&T Awards, 2024
Most research tells you what's easy to measure – the insights in plain sight.
The art is in knowing what to look for and how to interpret it.
At The Research Agency (TRA), we layer six disciplines – culture, behavioural science, brand strategy and tracking, communications, customer experience, and innovation – with advanced technology to reveal the uncommon truths driving human behaviour.
Our ground-breaking TRA Tracking program combines always-on data access through self-service dashboards and Arti, a generative AI assistant, with human expertise to transform data into strategic direction.
With The Research Agency, you get insights your competitors miss and findings specific enough to act on.
The art of knowing people.
Tagline
The art of knowing people.
EMPLOYEES
51-200 employees
FOUNDED
2007
HQ
Auckland
TYPE
Privately Held
Location
- Street
- Level 4, 106-108 Quay St, Britomart
- City
- Auckland
- Region
- —
- Postal code
- 1010
- Country
- New Zealand
Email patterns
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Address formats, how often each is used and the mail provider.
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FAQ
What is the company name?
theresearchagency.com is the website of TRA.
What is the industry of the company?
TRA (theresearchagency.com) is in the Market Research industry.
What products and services does the company offer?
TRA (theresearchagency.com) lists these specialties: Market Research, Data Analytics, Strategy, Design, insights, customer experience, cultural strategy, ethnography, Employee experience, qualitative research, quantitative research, Brand tracking, Research, behaviour change, behavioural science, advertising effectiveness, communications, and brand measurement.
When was the company founded?
TRA (theresearchagency.com) was founded in 2007.
How many employees does the company have?
TRA (theresearchagency.com) has 51-200 employees.
What is the company type?
The company type of TRA (theresearchagency.com) is Privately Held.
Where is the company headquartered?
TRA (theresearchagency.com) is headquartered in Auckland.
What is the address of the company?
The address of TRA (theresearchagency.com) is Level 4, 106-108 Quay St, Britomart, Auckland, 1010, New Zealand.
What are the social media accounts of the company?
The social media account of TRA (theresearchagency.com) is LinkedIn.
Social media