Totally Workwear Australia

Totally Workwear is Australia’s largest network of workwear specialist destinations for Trade, Safety and Uniforms. We are 90 stores strong, with bold plans for more. A steel-toe footprint stretching across the nation and working hard for our local communities.

A team of locally owned and operated stores, staffed by experts that know their stuff and backed by a national franchise office; building the TW brand, both in store and online at totallyworkwear.com.au.

An iconic brand that stocks, supplies and sells, iconic workwear, footwear, and safety brands. Brands from around here; locals if you like… They’re known, tried, tested, and trusted. We sell style, comfort, durability and above all safety. Humble, hard-working, and honest is who we are, operating always with integrity and a culture centred on creating authentic customer connections through community.

We hold the consumer experience across our retail network, at the core of our culture. It is our commitment to consistency across the consumer journey that underpins our market leading retail relevance.

Threading through the franchise system is a stable substrate of business to business, account, and contract customers. Stores set-up with embroidery services, screen print and heat press applications, stand ready to build the brands of big businesses, and loved locals alike.

We exist for the workers, like a laugh and love your work.