Toniq Retail Brands

Founded in 2010 by visionary siblings Sonali and Sohel, TONIQ RETAIL BRANDS has rapidly evolved from a modest beginning in a Chennai garage to becoming one of India’s leading fashion accessories companies. With a passion for design and a commitment to quality, we set out to fill a gap in the Indian market by offering well-crafted, affordable accessories that resonate with every individual’s unique style.

Our journey began with Toniq™, a brand synonymous with youthful, fashion-forward accessories that cater to the Gen Z spirit. As we grew, so did our portfolio. We introduced Fida™, a brand that celebrates the rich tradition of Indian craftsmanship, bringing timeless, handcrafted jewelry to the modern woman. Then came The Bro Code™, our pioneering men’s accessories brand that quickly became a favorite among celebrities and trendsetters.

In our quest to further expand and diversify our offerings, we have also acquired Ayesha Accessories™, Unknown™, and Little Star™, adding new dimensions to our portfolio and strengthening our position in the market.

Today, our diverse portfolio includes seven distinct brands—Toniq™, Fida™, The Bro Code™, Pulse™, Ayesha Accessories™, Unknown™, and Little Star™—each offering something unique for our customers.

With 122 stores across 43 cities in India and 28 more stores being rolled out in the next few months, along with a strong presence on leading e-commerce platforms like Myntra, Nykaa, Ajio, and Amazon, we are dedicated to making stylish accessories accessible to everyone.

At TONIQ RETAIL BRANDS, innovation is at the heart of what we do. Our young and dynamic team works tirelessly to ensure that we stay ahead of trends, with new collections launching every 2-3 weeks. We take pride in our ability to offer incredible fashion at incredible value, without compromising on quality. Our in-house design team collaborates with master artisans to create pieces that not only look good but also tell a story.