Tong Seng Produce Pte Ltd

"If food is the essence of man, then Rice is its very being."

Tong Seng Produce Pte Ltd is Singapore’s leading rice importer and exporter, enriching lives with a trusted variety of daily staples. Since launching the SōngHè brand in 1990, we have remained committed to delivering fresh, safe, and high-quality rice that brings peace of mind to every meal.

As The Rice People, we are committed to preserving rice culture while evolving to meet diverse market needs — supplying rice, oil, sugar, flour, and fibre, supported by dependable service and tailored solutions for our partners.

Our Vision:

To become Singapore's premier rice importer and the foremost exporter of premium quality rice globally.

Our Mission:

To provide consumers quality rice that enriches their lives with a peace of mind whilst promoting the rice culture to future generations.

Our Core Values:

Integrity

Responsibility

Discipline

Initiative