The Perfume Shop

Founded in 1992, The Perfume Shop has grown from three stores in Birmingham Bullring, Belfast and Milton Keynes to over 200 locations across the UK and Ireland. We offer a wide range of designer brands, classic and celebrity fragrances, aftershaves and body products at competitive prices, supported by outstanding service both in store and online. Around 200 colleagues are based at our Head Office in High Wycombe, with a further 70 at our Distribution Centre in Dunstable.

Driven by our passion for perfume and people, we strive to deliver the most knowledgeable fragrance expertise on the high street. Our highly trained teams ensure every customer receives exceptional service, helping make The Perfume Shop the nation’s favourite offline and online perfume retailer.

We are deeply committed to our people, our Perfume People. We prioritise fair pay and a supportive working environment and are proud to be recognised as a UK Top Employer by the Top Employers Institute.

We actively support social responsibility initiatives, partnering with charities including Alzheimer’s Research UK, Look Good Feel Better, Operation Smile and the Marie Keating Foundation. We also champion environmental sustainability through initiatives such as bottle recycling, multibrand refill stations and eco-friendly online packaging.

Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.

In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.