The Dealer Principals Playbook

The Dealer Principal Playbook is a practical leadership and development platform for current and aspiring Dealer Principals, General Managers and automotive leaders.

Built on nearly four decades of real dealership experience, the Playbook focuses on the practical knowledge, systems and leadership skills required to operate a complete dealership successfully.

Our content covers:

• Leadership, culture and manager development

• Dealership financials and key performance indicators

• New Cars, Used Cars, Finance, Service and Parts

• Lead management, stock ageing and gross profit

• Expenses, productivity and operational performance

• Customer experience and retention

• Standards, accountability and reporting routines

• First 30-day and 90-day Dealer Principal strategies

The Dealer Principal Playbook provides practical lessons, courses, templates, scripts, checklists, scorecards and leadership discussions that can be applied directly within an automotive dealership.

Whether you are already leading a dealership or preparing for your next career step, the Playbook will help you develop the knowledge, confidence and discipline required to succeed.

Lead better. Operate smarter. Build a stronger dealership.