Subbyx

Subbyx is a tech company and B Corp operating in the subscription economy, promoting an alternative consumption model based on circularity through product refurbishment and reuse.

Flexibility, simplicity, and sustainability are the pillars of our offering.

Through our proprietary platform, consumers and businesses can access a wide range of tech devices with commitment-free subscription plans, whether new, used, or refurbished.

Our model gives users complete freedom: subscriptions can be cancelled anytime, with no long-term commitments or financial lock-ins, while significantly reducing waste compared to traditional purchasing, leasing, or BNPL solutions.

Alongside our device-as-a-service model, we’ve launched a proprietary agentic OS platform - Subbyx Builder. This provides companies with our technological infrastructure, enabling them to create and manage market-ready subscription offers. The platform is fully configurable and customizable, allowing merchants and brands to easily turn products and services into subscription-based models without requiring internal development.

Our strength lies in our technological assets, which have fueled rapid growth, seamless integration with retailers, telcos, and B2B partners. Today, Subbyx counts over 2,500 store partners across Italy and collaborates with more than 500 companies, managing over 20,000 active subscriptions since our go-live in February 2024.