SponsorshipNext

SponsorshipNext is a property-side sponsorship agency. We work for rights holders — venues, festivals, leagues, clubs, facilities and municipalities — to define, package and sell what they own.

Most properties are monetizing a fraction of their inventory. Not for lack of demand: brands want access to live audiences. What's missing is the specialist work of turning assets into sellable rights, priced properly and taken to the right buyers. That's the job we do.

What we do: Sponsorship strategy · Asset audit and valuation · Naming rights · Rights sales and renewal · Category development · Activation and measurement

Whom we work with: Our portfolio spans professional soccer on both sides of the border, thoroughbred racing and integrated entertainment, racquet sports, national winter sport, historic concert venues, music festivals, art and fashion events, hospitality and resorts, and municipal assets — across Canada and the United States, with mandates expanding internationally.

That range is deliberate. Audiences don't organize themselves by category — the person at the racetrack in August is at the concert hall in November. If you want to reach live audiences meaningfully, you can do it with one conversation with us rather than ten separate negotiations.

For properties: if you suspect you're leaving money on the table, you probably are. The audit conversation is usually short and often surprising.

For brands, we can help you reach audiences media alone can't, across sport, music, culture, and community.

An affiliate of Tonbara Sports & Entertainment.

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