Sparks

Sparks is a global leader in experiential marketing, creating high-profile events, exhibits, and activations for the world's most influential brands. We serve Fortune 500 companies across technology, healthcare, fintech, sports, and entertainment — partnering with organizations when visibility is high and expectations are higher.

We operate as a fully integrated agency, combining strategic insight, creative intelligence, production, and in-house fabrication as one system. This integration enables us to deliver measurable business impact across complex, multinational programs — from flagship conferences and product launches to immersive brand activations and trade show exhibitions. Our 90% client retention rate reflects the consistency and partnership quality that define our work.

With offices across North America, the UK, and France, Sparks executes 5,000+ projects annually in 60 countries. Backed by The Freeman Company and more than a century of global experience, we unite creative innovation with operational excellence to strengthen trust and human connection for the world's most influential brands.

Our Services:

Brand & Experiential Strategy

Creative Ideation & Design

Content Development & Production

In-House Fabrication & Logistics

Event Production & Management

Interactive & Creative Technology

Sponsorship Sales & Activations

Program Measurement & Analytics

Registration Technology & Housing

Event Services, General Contracting & AV