Spark & Shift

Spark & Shift is a partner-led consulting and capability-building firm working at the intersection of people, performance, and culture. Founded and led by Ceyla Durgun Akdag and Bahar Selman, we bring together deep expertise across HR, leadership, coaching, marketing, and organisational development with hands-on experience across Türkiye, GCC, EMEA, and global markets.

We believe most organisations don't need more consultants or shiny promises.They need high-quality solutions that create real, visible impact.

Retention isn't a people problem, it's a credibility problem. Real change starts with people and succeeds through systems.

Our approach is human-centred, strengths-based, and built to stick. We co-create with our clients rather than prescribe, bridging strategy, behaviour, and execution across five core solution areas:

1."Spark & Shift Insights" delivers the diagnostic intelligence that guides all people and leadership decisions through employee listening, culture diagnostics, and leadership readiness assessments.

2."Spark & Shift Experience" designs the everyday conditions for performance employee experience, customer experience, and leadership & service experience design.

3."Spark & Shift Academy" builds capability at scale through learning programmes, workshops, facilitation, webinars, and keynotes across clusters including Leadership & Management, Communication, Team Culture, Personal Effectiveness, Purpose & Wellbeing, and Function-Specific tracks for HR, Marketing, Sales, and Frontline teams.

4."Spark & Shift Coaching" accelerates behaviour change and leadership maturity through executive, leadership, team, group, and internal coaching programmes.

5."Spark & Shift Signature Program" is our flagship end-to-end capability and culture transformation journey following a Spark → Shape → Shift methodology designed for leaders, teams, individual contributors, sales professionals, and women in the workplace.

for inquires : sparkshifts.works