SoftBank

Embarking on a new stage of the Information Revolution with a "Beyond Carrier" strategy

SoftBank Corp. (TOKYO: 9434) continues to push forward into a new stage of the Information Revolution by utilizing state-of-the-art technology such as AI, IoT, and robotics, and plays a central role in the SoftBank Group.

We aim to take a flexible approach to expanding our business into a wide range of domains while pursuing synergies with group companies both domestically and overseas. We aspire to be a company that contributes to society by providing innovative services across a range of industries, going beyond the realms of conventional telecommunications carrier business models.

Corporate Philosophy: "Information Revolution — Happiness for everyone"

Since our founding, the SoftBank Group has sought to use the Information Revolution to contribute to the wellbeing of people and society. The unlimited potential of the Information Revolution should be deployed in the right way, so that it brings happiness to humanity. This vision is a driving force for the SoftBank Group as we continue to pursue growth.

Our slogan: "Smart & Fun!"

The slogan "Smart & Fun!" is part of our workstyle reform initiative and represents a way of working that is optimized to each employee, aiming to maximize the productivity of individuals and the organization. The slogan encapsulates our aim of continuing to grow as an innovative and creative company with employees who work intelligently and enjoyably, incorporating new workstyles that utilize IT and AI.