SMC Design

SMC Design is an award-winning international design studio creating exceptional hospitality experiences across the cruise and hospitality sectors.

The most memorable spaces do more than look beautiful; they shape how people feel, connect and return. By combining strategic thinking with exceptional design, we create destinations that strengthen brands, elevate guest experiences and deliver lasting commercial value.

Every project begins by understanding what makes a client distinctive. From brand identity and guest journey to spatial planning, materials and storytelling, we translate vision into environments that are both timeless and commercially effective.

Our integrated team of interior designers, graphic designers, FF&E specialists and art consultants works as one studio, ensuring every element is considered as part of a cohesive whole. This collaborative approach creates spaces with clarity, character and enduring appeal.

With decades of international experience and an award-winning portfolio, we partner with some of the world's leading hospitality operators and cruise brands to deliver distinctive environments that people remember.

Award-winning design. Creating experiences that move people.