Sia Insight

Sia Insight is expanding both its team and the customer base in line with its targets since 2009.

Today Sia Insight is providing service to more than 500 brands. Sia Insight customer base incorporates virtually all sectors including tourism, retail, media and entertainment, education, insurance, banking, finance, petroleum and energy, automotive, telecommunications, information technologies and FMCG goods.

Our Approach

To us research is not just data gathering and bringing to information level and turn into "knowledge". Research is a process which should be one step further that, in which information is simplified to correspond real life and turned into applicable and clear marketing strategy.

What is important to us is to understand our customer's problem and/or need right and develop the right solution. Tools that are going to be used while solving this problem or satisfying the need are only tools and our expertise starts with knowing which tools to use when. We do not believe in differentiation like "qualitative" or "quantitative" or "modeled" or "not modeled, customer specific research" that come up often while a marketing research is being conducted.

We, as Sia Insight we do not guide our customers on not only "what they need to do" but "how to do it" at the same time. In other words, our difference lies in our approach of integrating market research with consulting. Our goal with this approach is not only taking a snapshot of the current status but also to develop applicable forecasting projections.