Seden

Seden is a women's fashion brand created in 2011, which does Arabic/Islamic silhouettes with the touch of western aesthetics caters MENA region.

Seden Ltd has over 100 professionals freelancer designers who are dedicated to creating designs made for the dynamic and confident woman. Our styles are carefully thought and designed in accordance to our customers needs to achieve the best look.

Our team of designers works online using the most sophisticated fashion designing software available today through a network managed by the company's Headquarters in London, UK.

We carry pride in stitching our products here in the UAE through high-quality factories holding international quality certificates, located within the industrial free zones in the UAE exclusively. Below are the reasons why Seden opted to choose these factories:

- To ensure product quality and ease production control

- Speed up the arrival of products to their distribution centers

- Maintain low prices, as a result, our products are being free from added taxes, shipping cost, and other customs

- Workers in these factories have a safe and healthy environment, which are monitored by the managing departments of the free zones.

The central offices have their own structure, which comprises the departments of Image and Advertising, Property Management, Expansion, Production Control and Stores Distribution, Store Architecture and Interior Design, in addition to Logistics, Administration and IT systems.

Seden is operating many stores within the GCC countries. We plan to continue our expansion and aim to have 100 stores in the Arab region holding the brand name (Seden).

Since our main target is to satisfy the Arabic women needs for the fashion-conscious in harmony with her culture, the name “Seden” is taken from the ancient Arabic language which means “Cover” or “Protector”. This name is also used for the black fabric that covers and adorns the Holy Kaaba in Makkah, KSA.