Rooster®

Born from a love of dinghy sailing, Rooster Sailing Ltd was founded in 1999 by Steve Cockerill with a simple mission: to create high-quality, accessible sailing gear that genuinely works. Starting out in his spare room in the UK, Steve collaborated with friends to develop the very first products, driven by frustration at the lack of functional, well-designed kit available at the time.

What began as a personal project has grown into a trusted technical clothing brand supporting sailors and watersports enthusiasts worldwide. While sailing remains at its core, Rooster designs versatile kit for a wide range of on-the-water disciplines, from paddleboarding and kayaking to foiling and beyond. Each product is thoughtfully engineered to adapt to changing conditions, helping people make the most of every session, all year round.

Rooster is built on a belief in doing things properly. The small, passionate team behind the brand are sailors and watersports users themselves, who design, test, and wear the kit they create. Every product is developed with a deep understanding of both the sport and the people who live it. The focus is not on trends, but on producing durable, reliable gear that performs when it matters most.

More than a brand, Rooster is a community of sailors, paddlers, and adventurers united by a shared love of freedom on the water and connection with the elements. Wherever the next adventure leads, Rooster is there with gear people can trust.