Pura Vida

Hi friends! Welcome to Pura Vida, makers of the original friendship bracelet. We’re a bracelet company turned lifestyle brand that looks good and does good too. We create colorful, thoughtful pieces designed to mix and match so you can show off all the hues that make you, you—all at price points that won’t break the bank.

Beyond style, we operate as a certified B corp, partnering with sustainable factories that ethically employ workers in six countries. (In fact, we still work with the same artisans we met all those years ago on the beach in Costa Rica!) Since 2010, we've also donated over $5 million to causes that support our planet and the people in it. Each Pura Vida piece we make is rooted in giving back and bringing people together, a colorful reminder that it's the simple *strings* that tie us all together.