Prophet
Business Intelligence Platforms in Australia
Overview
Every important business decision should be simulated first.
Prophet is a causal AI decision intelligence platform, founded in Melbourne in 2021. We extend the discipline of marketing mix modelling (MMM) beyond historical measurement, building a living digital clone of each customer's business that models how media, pricing, promotions and 106,000 economic and market signals interact.
Too many business decisions are made on gut feel, or on numbers pulled together to justify an answer someone already chose. Prophet lets leaders run a decision forward and see what it does to revenue before a dollar is committed.
More than 40 brands across Australia and New Zealand, from retail and insurance to wagering and FMCG, now rehearse their decisions with Prophet. We were named the AFR BOSS Most Innovative Company in Media & Marketing in 2025.
Stop guessing. Start rehearsing.
Tagline
Rehearsed Reality.
EMPLOYEES
51-200 employees
FOUNDED
2019
HQ
Cremorne, Victoria
TYPE
Privately Held
Location
- Street
- 1/105-115 Dover St
- City
- Cremorne
- Region
- Victoria
- Postal code
- 3121
- Country
- Australia
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FAQ
What is the company name?
prophet.ml is the website of Prophet.
What is the industry of the company?
Prophet (prophet.ml) is in the Business Intelligence Platforms industry.
What products and services does the company offer?
Prophet (prophet.ml) lists these specialties: mathematics, predictive modelling, neural networks, artificial intelligence, market mix modelling, data science, big data, decision intelligence, digital clone, business simulation, brand measurement, marketing effectiveness, media mix optimisation, marketing analytics, budget planning, econometrics, causal inference, and business intelligence.
When was the company founded?
Prophet (prophet.ml) was founded in 2019.
How many employees does the company have?
Prophet (prophet.ml) has 51-200 employees.
What is the company type?
The company type of Prophet (prophet.ml) is Privately Held.
Where is the company headquartered?
Prophet (prophet.ml) is headquartered in Cremorne, Victoria.
What is the address of the company?
The address of Prophet (prophet.ml) is 1/105-115 Dover St, Cremorne, Victoria, 3121, Australia.
What are the social media accounts of the company?
The social media account of Prophet (prophet.ml) is LinkedIn.
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