ProDriven Global Brands

On August 5th 2024, WernerCo Professional Brands announced its name change to ProDriven Global Brands. The change represents a significant multi-year transformation from a North American ladder brand to a well-diversified portfolio dedicated to serving industrial, construction and automotive professionals across the globe.

Since 2007, the company has acquired several brands expanding its reach beyond North America. Today the portfolio boasts notable brand names such as WERNER®, WEATHER GUARD®, KNAACK®, Duarib®, Zarges®, Bailey®, BETTER BUILT®, BOSS®, Centaure® and Haemmerlin®.

With more than 5,000 employees on four continents ProDriven Global Brands has innovation hubs and manufacturing facilities in the U.S., Australia, Canada, China, France, Hungary, Mexico, Philippines, Germany and the U.K.

Product Overview:

• The company markets and distributes fall protection and climbing equipment through 6 brands in North America, Europe, Australia and New Zealand.

• Secure storage, is mainly served through the KNAACK® (jobsite storage), WEATHER GUARD®(truck and van storage), and BETTER BUILT® (truck and jobsite storage) in North America and logistic equipment through the Zarges brand in Europe.

• In the UK, WernerCo manufactures and markets wheelbarrows and other light construction equipment (e.g., concrete mixers, hose reels) in its light duty construction division – a business acquired as part of the CDH Group in 2016.