Point. Your Marketing Investment Partner

Marketing investment is one of the most significant drivers of growth, yet in many organisations it remains fragmented, inefficient and difficult to govern. We believe it should work harder, deliver clearer returns and operate with far more confidence.

Point is the global leader in Marketing Investment Management.

We help brands plan, govern, deploy and optimise their marketing investment across Africa, the Middle East and Pakistan, markets where complexity is high, visibility is limited and execution matters.

Our model is simple:

We manage the entire marketing lifecycle, unifying strategy, insights, creative and shopper conversion, procurement, supply chain, technology and performance measurement into one integrated system. The result is clearer decision making, stronger governance and marketing that delivers measurable commercial outcomes.

With deep regional expertise and teams on the ground across Africa, the Middle East and Pakistan, we enable global organisations to operate with clarity, confidence and scale. Our proprietary technology ecosystem brings transparency and accountability to every part of the investment, while our integrated creative, supply chain and execution capability ensures that great strategy becomes great performance.

We partner with global FMCG, retail, healthcare, telecom and consumer driven brands, organisations that expect more from their marketing investment and want a partner who can deliver both rigour and creativity.

Our role is straightforward:

We make marketing investment work. Effectively. Efficiently. Ethically.