Pharos Insights

Pharos Insights is a hospitality consultancy focused on profitability and performance. We work with luxury hospitality brands, F&B concepts and investors to drive financial performance through strategic clarity and operational rigour. Like the lighthouses that guided vessels to safe harbour, we help you navigate market complexity and chart the course.

Four disciplines, one question: where does the profit go, and why?

Market analytics & competitive positioning — where you sit against the properties and concepts competing for the same guest, measured on the same rules rather than assumed.

Financial performance & P&L optimisation — a line-by-line read of the P&L against benchmarks for your segment: where the money leaks, where it is trapped, and where a small change compounds.

Operational efficiency & cost control — purchasing, rostering, inventory, menu and rate architecture, tightened so that savings hold after we leave. We never recommend a saving the guest would notice.

Strategic planning from concept to scale — the concept tested against the market before capital is committed, and a business plan built on numbers that survive contact with an investor.

How we work: diagnose, chart, steer. A diagnostic report ranked by commercial weight; a prioritised plan with the financial case for each item; then implementation with your team, not instead of it, until the results hold on their own.

Founded in Athens in 2025 by an operator with more than a decade opening, running and growing hospitality businesses across several markets. Worked with Scorpios, Soho House and Onar Andros.

Tell us the question. We'll tell you what it will take to answer it. connect@pharos-insights.com · pharos-insights.com