Persona

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Coursera verify learners’ identities before delivering course credentials and Brex comply with strict international KYC/AML regulations.

Beyond securely collecting and verifying user information such as PII, government IDs, and selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate all their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.

In short, Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so you can stay focused on building your product.

Persona is named a Leader in the 2026 Gartner® Magic Quadrant™ for Identity Verification for the second consecutive year, and is positioned highest for Ability to Execute for the third consecutive year. In the 2026 Gartner® Critical Capabilities for Identity Verification, Persona ranked #1 across two evaluated Use Cases, Risk Mitigation and Consumer, and #2 across the remaining three: Workforce, Accessibility, and Data Control. Additionally, Persona is named a Leader in The Forrester Wave™: Identity Verification Solutions, Q3 2025, a Leader in the 2026 KuppingerCole Leadership Compass for Identity Verification, and a Leading Vendor in Liminal's 2025 Business Entity Verification Link™ Index. Learn more at https://withpersona.com/industry-recognition.