PawsitiveTouch

PawsitiveTouch is developing TouchOne, a patent-pending, award-winning smart wearable and AI platform for dogs that turns sensing into action, and data into care.

Our first focus is one of the most painful daily problems for dog families: stress, excessive barking and alone-time anxiety.

Two of the hottest frontiers in animal health today are Longevity and Data, and TouchOne sits at the intersection of both.

Longevity, because stress, anxiety and poor mental wellbeing shape behavior, health, quality of life and the years dogs and humans share together.

Data, because TouchOne is designed to capture something pet tech has never truly measured before: the full closed loop of what the dog felt, what support was delivered, and whether it worked.

For dogs, that means real support they can feel through comforting sound and touch. For humans, peace of mind they can feel too. For animal health, a new response layer for wellbeing, prevention and care.

Recent milestones • Winner, Purina Pet Care Innovation Prize 2026 • Patent-pending IP protection in multiple territories • Fourth-generation beta prototype in development • Internal beta validation across ten dogs, with a 94% observed success rate in improving target wellbeing indicators • Active advisory board including former senior leaders from Purina, Zoetis, ASPCA, and other animal-health and pet-care organisations • Core team has worked together across multiple projects for approximately a decade