Noughts & Ones

Choosing a Shopify agency is harder than it should be. There are hundreds of them. They all look the same, say the same things, and pitch well. But pitching well isn't the same as being the right fit.

I'm Tom Locke. I spent a decade running a Shopify agency in Bristol – hiring teams, managing clients, and watching too many brands waste time and money on the wrong partnership. Now I use everything I learned on the inside to help brands get it right from the start.

Noughts & Ones helps Shopify brands find the right agency partners through a free, independent shortlisting service. I get to know what you need, match you against a vetted roster of agencies I know personally, and make direct introductions.

No trawling through portfolios.

No sitting through pitches that were never going to be right.

Just a shortlist that genuinely fits.

Every recommendation is independent. Every agency on my roster is there on merit, not because they pay to be listed.

The best agency relationships I've seen weren't found through Google. They came from someone saying: "I know exactly who you should talk to".

For brands that need more than an introduction, I also work as an ecommerce consultant – embedded in your team, working on your terms. Strategy and roadmapping, agency management, audits, tech stack, ongoing advisory. Senior-level support without the senior hire.