Midea UK

Midea UK is a subsidiary of Midea Group covering the United Kingdom and Ireland. Midea Group aspires to the vision of “Bringing Great Innovations to Life”, upholding the Founders' philosophy of creating a better life through technology. Midea Group has evolved into a global leading technology company specialising in five major business areas: Smart Home Business, Industrial and Building Technologies, Robotics & Automation, and Digital Innovation. Over the past five years, we have invested over $8 billion USD in R&D and developed a global network spanning 33 R&D centres and 40 major production sites across the world. At present, Midea Group’s products and services serve more than 500 million customers and encompass a broad portfolio of brands such as Little Swan, Toshiba, WAHIN, COLMO, Clivet, Eureka, KUKA, GMCC, Welling, LINVOL, and Wandong.

With nearly 200,000 employees globally and more than 40,000 based internationally, Midea Group ranks 277th on the Global Fortune 500 in 2024, marking the 9th consecutive year on the list. The company holds A/A3/A credit ratings from S&P, Moody’s, and Fitch, respectively. Midea Group places a strong focus on technology leadership, driving innovation across global markets. The Midea UK offices opened in September 2020 to support the launch and growth of Midea, Comfee, Eureka and Toshiba Home Appliance brands in the UK market. In the UK, Midea specialises in both MDA and SDA consumer electronics, as well as HVAC solutions. These products are available through key distributors, retailers, and partners across the region.

Through continuous investment in Technology Leadership, Direct to User, Digital Intelligence Driven, and Global Breakthrough, we advance our leadership in Smart Home and Smart Manufacturing while fostering talent. By providing growth opportunities in a dynamic, global environment, we empower our teams to shape the future in innovation.

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