MATTECHHUB

M A T is a technology-driven organization built on over 20 years of ICT industry experience, specializing in distribution, business development, and go-to-market strategy. We align global vendors’ objectives with the dynamics of Turkey and surrounding markets to create sustainable growth.

All operations are structured under MatTechHub, integrating distribution, omnichannel commerce operations, and our proprietary brand OVIOO. This ecosystem enables us not only to distribute products but also to build markets, develop channels, and drive long-term growth.

We are the exclusive distributor of Ulefone in Turkey and operate in Montenegro and Serbia. Ulefone is a globally recognized manufacturer of rugged mobile devices and smartphones. Our brand OVIOO, focused on smart pet technologies, is expanding across Turkey and Europe.

Through www.yeniyeni.com, global marketplaces, and our physical sales channels, we manage scalable omnichannel operations, while also supporting Turkish manufacturers in expanding internationally.

With over two decades of channel expertise, we partner with 50+ global brands including Dell, Gigabyte, HTC Vive, DeepCool, HP, and QNAP, building strong and efficient distribution networks.

Together with our group companies NGTech and SinerjiBT, we deliver end-to-end solutions to 300+ enterprise customers across system integration, IT infrastructure, cybersecurity, and digital transformation.

M A T acts as a strategic growth partner for companies entering Turkey. With deep market expertise and a strong channel ecosystem, we enable brands to establish, scale, and sustain their presence. Through MatTechHub, we provide end-to-end support from market entry to operational growth.