Mars United℠ Commerce ANZ

Mars United℠ Commerce - part of the Publicis Groupe - is a global United Commerce company, dedicated to driving growth through shoppers for brands and retailers.

In 2022 and 2024, XPO Brands and The In Group joined The Mars Agency, bringing brand experience and connected commerce together under one banner. Mars® has been revolutionising the world of commerce globally since it was founded in 1973 as the first-ever shopper marketing agency. To this day, as Mars United Commerce, we pride ourselves on our reputation as leaders in shopper conversion, retail intelligence, and groundbreaking technology.

Mars United Commerce fully embodies the ongoing evolution of the commerce marketing industry, which has become a vast, complex array of shopping channels and engagement opportunities that must be mastered individually to deliver program-level success but also managed collectively to drive company-wide growth.

Mars United Commerce has become a global leader in four key commerce disciplines – Strategy & Analytics, Retail Media and eCommerce, Content & Experiences, and Retail Consultancy — that together form a United Commerce Ecosystem providing all the expertise clients need to navigate the complex commerce marketing landscape.