Mapin Data

Mapin Data is an AI-powered, consumer-focused, independent location analytics company that helps FMCG, retail, and Pharma businesses make data-driven, optimized decisions, operating across HoReCa (Hotel-Restaurant-Cafe) and offline markets. By combining real-world based consumer profiling and journey, location data, demographics, digital footprints, menu data, image processing technology, and AI & ML models, Mapin delivers regional- and outlet-level market dynamics to help identify high-potential outlets, prioritize field sales visits, optimize investments, monitor regional- and outlet-level demand and trend changes, measure the impact of seasonality, events, or external market shocks, track competitor and brand penetration, evaluate pricing and portfolio strategies, and support data-driven decisions, and activations.