Lenco

Founded in 1975, Lenco has established itself as New Zealand's premier choice for high-quality sportswear, school uniforms, and sports equipment. With a steadfast commitment to excellence, accessibility, and community unity, we empower schools, athletes, and individuals to excel in their endeavors, whether on the field or in the classroom.

On another front, Freedom2play was established in 2012 to offer quality sports gear and clothing. What prompted one of current Directors at Lenco to start a sports gear and clothing business was to address the limited choice of cricket and hockey retailers coupled with prices that, in our opinion, was not offering value for money especially for the grassroots.

In mid 2022, Freedom2play acquired the Lenco School Uniform and Sports apparel portfolio and merged the two businesses to offer a “one stop shop” for schools, clubs and individuals. The combined entity is now trading as LENCO offering a comprehensive range of products and services for all customers. As a New Zealand owned and operated company, Lenco is passionate about delivering distinctive school uniforms and top- tier sports gear.

Our mission is to empower individuals, schools, and athletes to look good, feel better, and perform at their best.

We are a "Perfect Match for Your Passion"!