K11 by AC

K11 by AC represents the evolution of Adrian Cheng’s cultural commerce ecosystem. Combining extraordinary storytelling and innovation to transform experiences, it is a full-fledged ecosystem delivering VIP consumer traffic and commercial opportunities.

Adrian Cheng founded K11 in 2008 and pioneered the cultural commerce model, seamlessly blending culture, art and commerce. K11 by AC has a portfolio of current and future cultural retail projects in premier cities across Hong Kong, Mainland China and beyond. As a diverse ecosystem, it works with a range of partners in managing mega cultural districts, luxury retail destinations and retail concepts targeting millennials and Gen-Z.

K11 by AC is a boundless ecosystem that knows no ends commercially, innovatively and geographically.

K11 by AC also comprises Experience 11, which is curating enviable experiential offerings that drive traffic, business and fandom. It provides an integrated springboard for IPs’ commercial success with venues, ticketing, CRM, digital channels and merchandizing capabilities. The newly incubated Anime 11 represents another milestone to capture fast-growing anime IP industry trends.

K11 by AC is also broadening the menu of cultural commerce experiences for all. K11 by AC Delights excels in inspirational merchandise creations that celebrate cultural heritage in commercial products. On the other hand, the Gentry Club, located in downtown Hong Kong, offers a high-privacy luxury city club for Artisans to appreciate an exquisite taste of life.