Josefina Manufacturing Incorporated

It is difficult to go through the Filipino fashion landscape without hearing about the SO-EN brand. A champion of Filipino values, SO-EN has been a voice and loyal companion of most Filipinas from their childhood to womanhood.

Why SO-EN is so successful is deeply rooted in its humble history. Driven by poverty and desperation in the 60’s, Chinese couple Josefina and Chua Bun Hiock started mending their neighbors’ clothes in Soler, Manila. Their perseverance to explore entrepreneurial avenues and provide for their growing family gave birth to the brand that every Filipina knows today. In the succeeding decades, the brand has survived because of its unique understanding of the Filipino market. A brand that has began and flourished with the Philippine economy, rode with the ups and downs of cultural development, but maintained the values and standards that most Filipinos cherish.

With the growing challenges of a highly competitive fashion industry, SO-EN proudly remains 100% Filipino and 100% made in the Philippines. We strive to continuously evolve with our market while maintaining a healthy balance of fashion, value for money, and product quality.