Interbrand SAL
Food and Beverage Services in Lebanon
Overview
Interbrand SAL was established in the 1960s in Dbayeh, Lebanon by the late Andre Tabourian, as the first licensee in the world of Libby McNeil & Libby of Chicago.
Interbrand has traditionally been a major player in the juice, ketchup, canned fruits and vegetables categories in Lebanon. The brands managed and marketed by Interbrand are as follows:
- Libby’s (under license) caters to the premium ketchup, premium canned fruit, premium canned vegetables, premium 100% juice and premium ketchup market.
- X-tra caters for the mainstream juice and ketchup market.
- Bonjus (under license) caters to the low end juice market.
In 2005, the Tabourian family purchased a stake in Sannine Water. Sannine is currently managed by the Tabourian family. Interbrand was appointed as Sannine’s distributor in Lebanon.
In 2006, Interbrand concluded an agreement with Cott Beverages (the third largest CSD Company and number one private label packer in the world) to pack and market RC Cola in Lebanon. This enabled Interbrand to create and own a new “Value Brand” niche segment in the multi-serve CSD market.
From a small family business in the Juice segment, Interbrand has become a major player in the overall beverage segment.
For any inquiries or information: customercare@interbrand.com.lb
EMPLOYEES
501-1,000 employees
FOUNDED
1960
HQ
Dbayeh, Metn
TYPE
Privately Held
Location
- Street
- Area 3, Street 54, Zouk Ek Kharab
- City
- Dbayeh
- Region
- Metn
- Postal code
- 2501-0924
- Country
- Lebanon
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FAQ
What is the company name?
interbrand.com.lb is the website of Interbrand SAL.
What is the industry of the company?
Interbrand SAL (interbrand.com.lb) is in the Food and Beverage Services industry.
What products and services does the company offer?
Interbrand SAL (interbrand.com.lb) lists these specialties: Beverages, Canned Foods, Condiments, CSD, Juices, Soft Drinks, and Bottled Water.
When was the company founded?
Interbrand SAL (interbrand.com.lb) was founded in 1960.
How many employees does the company have?
Interbrand SAL (interbrand.com.lb) has 501-1,000 employees.
What is the company type?
The company type of Interbrand SAL (interbrand.com.lb) is Privately Held.
Where is the company headquartered?
Interbrand SAL (interbrand.com.lb) is headquartered in Dbayeh, Metn.
What is the address of the company?
The address of Interbrand SAL (interbrand.com.lb) is Area 3, Street 54, Zouk Ek Kharab, Dbayeh, Metn, 2501-0924, Lebanon.
What are the social media accounts of the company?
The social media account of Interbrand SAL (interbrand.com.lb) is LinkedIn.
Social media