If The Shoe Fits (ITSF)

If The Shoe Fits (ITSF) is a women-led, high-tech fashion company helping women with larger and wider feet find shoes that actually fit. Through our e-commerce platform, customers scan their feet using Volumental's 3D technology, and we manufacture a custom shoe built to their exact measurements.

I wear a size 12 shoe which meant growing up I either squeezed into shoes that hurt, opted for men shoes or didn’t wear them at all. and I realized I wasnt on my own. 53 million women in America wear shoes that dont fit properly. That’s because footwear is still built on a sizing system from 100 years ago. because the industry hasn't fixed th problem at its root, women have taken matters into their own hands, making quick fixes normalized. thats where if The Shoe Fits, a custom high heel brand powered by 60-second 3D scans that creates heels built to your exact foot shape, so they finally fit the way they should.