Hong Leong Assurance Berhad
Financial Services in Malaysia
Overview
A PIDM Member.
Hong Leong Assurance Berhad (HLA) is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is fully owned by Hong Leong Financial Group Berhad (HLFG), the financial services division of Hong Leong Group Malaysia.
HLA started as Malaysia Pacific Insurance Berhad in 1972, focusing on General Insurance, and expanded into Life Insurance the following year.
In December 1982, Hong Leong Assurance Sdn Bhd was established as a composite insurance company after acquiring the General and Life Insurance businesses of Malaysia Pacific Insurance.
Through a strategic partnership exercise in 2010, Hong Leong Assurance merged its general insurance business with MSIG Insurance (Malaysia) Berhad. After the transaction, HLAH holds a 30% stake in the enlarged MSIG Insurance and a 70% stake in HLA; while Mitsui Sumitomo Insurance Co (MSI) holds a 70% stake in MSIG Insurance and a 30% stake in HLA.
Today, HLA is the largest local life insurer in Malaysia with over 8,000 life advisors and 22 branches nationwide.
Tagline
We are the largest domestic insurer in Malaysia.
EMPLOYEES
501-1,000 employees
FOUNDED
1972
HQ
Petaling Jaya, Selangor
TYPE
Public Company
Location
- Street
- 15A Jalan 51a/219
- City
- Petaling Jaya
- Region
- Selangor
- Postal code
- 46100
- Country
- Malaysia
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FAQ
What is the company name?
hla.com.my is the website of Hong Leong Assurance Berhad.
What is the industry of the company?
Hong Leong Assurance Berhad (hla.com.my) is in the Financial Services industry.
What products and services does the company offer?
Hong Leong Assurance Berhad (hla.com.my) lists these specialties: Life Insurance and Financial Planing.
When was the company founded?
Hong Leong Assurance Berhad (hla.com.my) was founded in 1972.
How many employees does the company have?
Hong Leong Assurance Berhad (hla.com.my) has 501-1,000 employees.
What is the company type?
The company type of Hong Leong Assurance Berhad (hla.com.my) is Public Company.
Where is the company headquartered?
Hong Leong Assurance Berhad (hla.com.my) is headquartered in Petaling Jaya, Selangor.
What is the address of the company?
The address of Hong Leong Assurance Berhad (hla.com.my) is 15A Jalan 51a/219, Petaling Jaya, Selangor, 46100, Malaysia.
What are the social media accounts of the company?
The social media account of Hong Leong Assurance Berhad (hla.com.my) is LinkedIn.
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