Holloway Diamonds

Holloway Diamonds apply our founders’ Science of Sparkle.

Garry Holloway: “I only sell diamonds I would give to my loved ones”. Every stone is welcomed back for an upgrade with full credit for the price paid.

While a GIA grading report provides the 4Cs of a diamond, our advanced optical selection process goes deeper. A seven-step rejection process to find diamonds that significantly outperform their GIA grade. We reject 97 out of a 100 in the colour and clarity that we recommend and will upgrade.

Founded in 1976, by Garry Holloway, who is renowned throughout the industry for his groundbreaking research, inventions and USA patents in diamond optics. His industry-standard tools are used by the most discerning diamond professionals worldwide.

This scientific approach allows us to offer diamonds that appear larger than their carat weight would indicate; they capture and return more light. The ‘white dot’ appears larger than the ‘black dot’ optical illusion.

Diamonds that sparkle in a restaurant from ten tables away!

The first jeweller in Melbourne to bring together all professions in the same store. Award-winning designers, jewellers and gemmologists creating the best custom designed jewels imaginable.

Our team shares this passion for optical excellence. We select diamonds down to 1mm using Garry’s Ideal-Scope, which he makes and sells worldwide. In the time taken to read thus far, Garry’s HCA (Holloway Cut Adviser) has been used to grade several diamonds, somewhere in the world!

If you are a collector or lover of beautiful jewels, come and visit us in Canterbury or Brighton, or our new High Street Armadale store.

We seek people who want to join a team delivering results that consistently surprise and delight their clients. You can stand behind what you sell. Diamonds are forever, our clients can upgrade their HD diamonds, trading their one carat for a two carat with full credit.

At Holloway: “We only sell diamonds we would give to our own loved ones”.