Haysto

Backed by leading investors including HL Partnership, Better Group, Experian, The CEO of OakNorth and former Chairman of Salesforce, we started by solving the biggest gap in the market — helping the self-employed, those with bad credit, and anyone with complex income. The one in five customers unable to get a mortgage through traditional channels.

To fix it, we built Haya: a data, decisioning, and automation platform that powers both our brands: Haysto (specialist) and Picnic (mainstream).

Now, we’re extending this capability through innovative B2C solutions reaching millions of consumers via our partners. We help customers understand and improve eligibility, boost borrowing power, and switch or repay faster.

We’re redefining how people understand, access, and manage homeownership