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Guul

Software Development in Estonia

Overview

At Guul, we build the engagement layer for the next generation of brands and organizations. We provide the scalable infrastructure that enables our partners to transform passive digital consumption into high-value, active participation.

Operating at the intersection of psychology, play, and performance, our technology stack serves as a unified solution for customer, user, employee, event, and audience engagement, creating measurable interaction moments across any digital touchpoint.

We move beyond static content to build "habit-forming" interaction loops that deliver:

→ Strategic Retention: Increasing session depth and recurring participation through social-first experiences.

→ Zero-Party Data Insights: Leveraging gamified flows to capture deep behavioral data and user preferences in a non-intrusive way.

→ Emotional Ownership: Fostering a sense of belonging that drives long-term brand advocacy and loyalty.

Our Core Ecosystem:

→ Engagement Management System (EMS): A comprehensive, "pay-as-you-go" engine that allows brands to manage their entire yearly engagement calendar from a single dashboard.

→ Scalable Tournament Infrastructure: High-performance management for global-scale gatherings, designed for seamless brand immersion.

→ Frictionless Game Library: A vast, browser-based collection of multiplayer experiences optimized for instant, cross-platform access.

→ Branded Engagement Modules: Seamlessly integrated tools for super-apps, loyalty platforms, and enterprise portals.

Built on a Trust-First philosophy, Guul provides a GDPR-compliant and SOC2-standardized environment where high-performance engagement meets enterprise-grade security.

Ready to lead the engagement revolution? Explore more at guul.games

Tagline

Let's make engagement playful, scalable, and results-driven.

EMPLOYEES

2-10 employees

FOUNDED

2022

HQ

Tallinn

TYPE

Privately Held

Location

Street
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City
Tallinn
Region
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Postal code
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Country
Estonia

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FAQ

What is the company name?

guul.games is the website of Guul.

What is the industry of the company?

Guul (guul.games) is in the Software Development industry.

What products and services does the company offer?

Guul (guul.games) lists these specialties: Employee Engagement, Employee Experience, Audience Engagement, Community Building, Social Games, Game Based Events, Online Event Management, Community Engagement, Remote Team Building, Team Building Activities, Employer Branding, Gamification, Employee Retention, Remote Work Solutions, Corporate Event Management, Online Game Tournaments, Interactive Meetings, In-Company Events, Workplace Culture, and Digital Engagement Platform.

When was the company founded?

Guul (guul.games) was founded in 2022.

How many employees does the company have?

Guul (guul.games) has 2-10 employees.

What is the company type?

The company type of Guul (guul.games) is Privately Held.

Where is the company headquartered?

Guul (guul.games) is headquartered in Tallinn.

What is the address of the company?

The address of Guul (guul.games) is Tallinn, Estonia.

What are the social media accounts of the company?

The social media account of Guul (guul.games) is LinkedIn.

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