Gulf and Safa Dairy- Dubai

Gulf and Safa is the oldest dairy company which has successfully maintained its leadership position in dairy sector for over 40 years. We are renowned for our ability to cater to the entire socio-economic, multicultural and cosmopolitan society of UAE with our high quality products accessible to everyone. Our successful existence is based on dedication to our quality in manufacturing, distribution, product development and commitment to our partners and stakeholders.

Our achievements on various fronts are testimony to our commitment for our consumers and stakeholders:

1. Leaders in dairy sector since 1964.

2. Leading Brands :

Laban UP : Leader in the Laban category with over 65% market share. Rated as a very strong brand.

Sterilac : Leaders in Yoghurt category with over 20% market share. Enjoys a unique positioning of ‘Just Like Homemade’

Safa : Very strong brand in diverse categories of juices, milk, milk shakes, Labneh, Cream, etc. Safa Long Life juices and milk have a contemporary positioning of ‘Active Mind, Active Life’.

3. Wide and Deep market penetration with 100% coverage of entire retail and HORECA universe.

4. State of the art manufacturing facility with full automation.

5. Products sold in over 15 countries.

LabanUP is the longest serving laban brand with sustained leadership for over 40 years. It is the largest selling brand with over 65% market share in the laban category.

Safa brand encompass range of dairy and juice products like fresh milk, long life milk, juices, yoghurt, labneh, cheese, and lassi, and is also known for its innovation in distribution of fresh milk on home delivery basis.

Sterilac is the oldest yoghurt brand in UAE with history of over 40 years. This brand is known for its unique formulation which is slightly sour and provide a typical taste to the yoghurt which is suitable not only for eating plain but is also used quite heavily for the purpose of cooking some dishes.