Grounded | Certified B Corporation

Grounded is a women-run Kenyan formulator and manufacturer of over 50 non-toxic home and personal care products powered by African-grown ingredients. They create safe, biodegradable, and effective solutions free from harmful chemicals, using 100% recycled plastic sourced in Kenya. Rooted in the tradition of soap-making, they believe in transparency, sustainability, and good vibes in all that they do.

When We Say Non-Toxic, This Is What We Mean

At Grounded, non-toxic isn’t just a word—it’s our promise. Here’s what it means:

Full Transparency – We list every single ingredient, unlike other brands that hide things behind vague terms like “fragrance”

Ingredient Integrity – We make sure every ingredient is safe, checking it against trusted safety databases like MadeSafe and EWG.

No Harmful Chemicals – Our products are free from cancer-causing chemicals, hormone disruptors, synthetic fragrances, parabens, and more.

Safe for Everyone – We design our products to be gentle for babies, pets, and those with sensitive skin.

Eco-Friendly – Our products are biodegradable, leaving no harmful impact on water, soil, or wildlife.